Creating a stockpile of blog posts can relieve some of the stress of blogging. Read on to learn how I stockpile blog posts!
With a baby on the way, I’m making an effort to stockpile blog posts in order to have consistent, quality content going out while we’re getting used to having another baby in the house. I have no idea what my days will look like, how this baby will sleep or how much time I will have to write. In order to keep up with my blogging goals and continue to grow, I’ve taken to stockpiling posts. Today I’m sharing my process with you!
How I Stockpile Blog Posts
- Create a list of post ideas. I have a few pages of notebook paper where I’ve scribbled post ideas. I use my brainstorming prompts to think of post ideas. I have lists on my phone, on random scraps of paper, on backs or receipts. I put them all into one master idea list so that I have a list of ideas to begin with. I like to use pen and paper for this, but you can use an excel sheet if that’s your thing.
- Begin to flesh out the posts. This can be done with pen and paper or in your drafts on WordPress (or whatever you use.) I do both. To me, “fleshing out” a post mostly means headers, titles, bullet points of things I want to touch upon. Sometimes I write an entire intro, other times I write out sentences that come to me and I want to include. But it’s basically an outline or a rough-rough draft. I do like to do a bit of research here to find the best seo keyword. (I use Google Keyword Planner)
- Create an editorial calendar. I have one in my blogging binder as well as another different one in Google Sheets. The one in my binder is written in pencil so I can easily replace or move posts and just includes titles. Mostly, it’s to see where I have gaps in content and decide where to place and order posts. The one online is more extensive. I use it to track: title, date, if it’s been scheduled, if it’s outlined, if it’s completely written, if I’ve completed inputting SEO measures, social media, and if the photos are edited. This may seem excessive, but it’s what works for me. If something more simple (or, heck, more intricate!) works for you, go for it.
- Create a blog post template. This was a life changer for me. When I open a new post, I immediately paste in my blog post template. I created it recently in an effort to remember to place all of the specific aspects of a post I wanted to include by making “placeholders” for each aspect. That way I can plug whatever I need into the right spot without time being wasted.
- Write entire posts. Find a schedule that works for you. Leave spaces for photos, related posts, prewritten tweets, whatever you normally put into your posts. I really try to write at least 1.5 posts a day, so that the following day’s post is completed and another is at least started. Sometimes I get more, sometimes less, but it’s definitely helping me create a collection of posts. This is definitely the hardest part – I suggest finding a set amount of time where you can have zero interruptions. Since Ryan goes to bed at 7:30 and Alex comes come around 12, I know that I have those hours to finish whatever I need to do and then get to work stockpiling blog posts.
- Create any photos you need, then insert into post. If you need to take pictures, such as for a DIY, tutorial, or recipe, do so. Edit them and make any images for social media you require. Remember to write in any titles, ALT titles, etc and use your SEO keywords.
- Complete SEO, categorize, tag, and add in any social media you normally put into your posts before publishing. Pretty self-explanatory. I have plug-ins for adding in pre-written tweets and for helping understand SEO, so using those helps cut down on this task.
- If you know the date(s) you want to cover, schedule the posts. Refer back to your editorial calendar. If you’re just writing the posts for random days, toss them in your drafts and keep a running list of your stockpiled posts.
Yes, this is kind of a step by step to how to write a single blog post – but the key is to do this with MULTIPLE post ideas at a time – so flesh out 5 posts one day, then create all of the photos another, etc., etc. Soon you’ll have a great little stash of great, thought out, completed content so that you’re not stuck putting together a so-so post the night before you wanted to post it.
To see more of my blogging tips, check out my blogging tips page!
How do you stockpile posts? Have you ever had to take an extended leave from blogging? How did you manage it? Let me know in the comments!
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