If you’ve been blogging for some time and feel like you’re talking to yourself, you need to read this. Learn why no one is reading your mom blog.
I lurk in quite a few (read: too many, and I need to stop because I can be doing a million more productive things but omg social media is so addicting) Facebook groups for bloggers. And I would estimate that probably once a day, someone posts something like this:
Hey everyone – I’m looking for some guidance. I’ve been at this for 6 months and I am only getting 7 pageviews a day. I feel like I’m talking to myself! I really need some support right now because I feel like quitting. Does anyone have any advice for what I can do to get more page views!?!?!?!?!?!?? My blog is xyzsmom.com
So I venture over because I’m nosy like that and I browse around trying to see if I can give her some sage wisdom and keep this momma blogging. We’ve all be there, right? More often than not, I realize very, very quickly what her issue is. I will never write a response as I don’t want to offend anyone (man, social media can get harsh!) but if I had the guts, I would say this:
No one is reading your blog because you are writing for yourself.
Oh, I get it – truly, I do. Writing is an outlet for you. In a world of diapers and tantrums, your blog is a space where you can open up and talk freely, interact with other mommas, and let out a metric ton of emotions. You want the world to know about how little Johnny is growing, how much you love being a mom, and how difficult it can be. You want to share all of the “open letters” you write to everyone. You want to open up about how hard breastfeeding has been or how beautiful you think your daughter when she is sleeping or how fast time is going.
We all get it. It’s why when the above blogger posts that in an FB group, she will get SO many, “I checked out your page and I think it’s so great! I’m trying to get mine started as well, we just have to keep going!”‘s. Because other bloggers and writers get it. And we can see that your writing is amazingand written from the heart and that you have the ability to draw people in. And if you’re writing your blog solely as an outlet for your emotions and thoughts and to maybe get some insight from people who don’t know your whole life story, then you’re gold. Keep on keepin’ on.
But something tells me that is not your goal. In fact, I think it’s safe to assume that since you are reading this post, you want more from your blog. You want a bigger platform to share your advice, you want some side money to contribute to your family, you want to start blogging full-time and leave your job – whatever it is, you want more. You want more readers and followers and pageviews and opportunities. So you’re left wondering what you can do to get more. And here it is : start writing different content.
People aren’t reading your blog because you aren’t providing them with value. You aren’t giving them something they can take home, apply to their own lives, and benefit from. Yes, the occasional personal story is nice when mixed in with other valuable content, but an entire blog of personal stories and opinions isn’t a blog – it’s a diary.
I’m not saying you have to totally stop writing what you love – hell, I haven’t. I love writing monthly updates on Ryan and Owen, sharing some thoughts and photos for my In the Life of Boys series, and rambling on about what we did over the weekend on Mondays. And I think it provides my readers with a level of intimacy that keeps them coming back – it makes them feel like they are a part of my life and that I am a real person. But a blog can not stand alone on posts like that. (I lied – some can. Very few can. And they usually started at the very beginning of blogging, so they have a built-in loyal following.)
So what can you do? Here a few tips I have applied to my own blog to make sure I am constantly providing my readers with QUALITY and VALUABLE content that will keep them coming back:
Limit the personal posts.
Make a series out of them. Post them on expected days. Consolidate them. For the most part, I try to limit my highly personal (posts about my kids/updates on them/rambling about how adorbs they are) limited to Sundays. It’s a slow traffic day for me either way, so I don’t feel like I’m ‘wasting’ space in my editorial calendar.
Okay, so say you want to write a post about… I don’t know, let’s say how hard you’re finding being a mom to be. If you really want to write that post with all of the emotions and what not – do it! And then once it’s written find ways to add value. What are some products you have found make it easier? How about some things you do daily to ease your mind? What are some ways that you deal with the overwhelming world of parenting? The best part of this strategy is that it takes your one post (It’s hard to be a mom) that would have been a quick, one time read for readers (also, not necessarily a post that will do well on Pinterest.) and turns it into either a series or a mega post of tips for an issue I’m sure your readers struggle with, while remaining relatable and writing about what YOU want to write about. Boom.
Take it to social media.
If you follow me on Instagram you’re bound to see a ton of #madadorbs pictures of the boys. I occasionally attempt (and fail – ugh, all of you IG wizards who constantly have gorgeous, amazing photos – tell me your secrets!!) some ‘pretty’ Insta pics, but I think it’s also a great place for your readers to get a more personal view of you and your life.
Submit your work elsewhere.
This is a new strategy that I’m working on, so don’t quote me here (ha!) But for the most part unless it’s a piece that I think my readers will really benefit from, emotional posts (for example, my post on how I was feeling about having 2 kids or the Clean Plate Club) will not really be posted here anymore. I’ve seen time and time again that it’s not what MY readers want to be reading. Instead, I will be submitting them to places that often feature that kind of writing either on a freelance basis or as guest posts. It’s a win-win – recognition and exposure to new readers, potential $$ and I get to keep writing those kinds of posts if I want to. With a knowledge of what my readers identify with and enjoy reading, I am able to better tailor my content to them.
So do you see what I did in this post? I wrote about something I was thinking about (mom bloggers who are eager to turn their blog into a business writing content that won’t get them there) and addressed it and brought value to the reader by giving you 4 ways you can fix it.
I hope this helps you out if you find yourself struggling with where you would like to go with your blog. Blogging is amazing, but if you have a specific goal in mind, you can’t just write to write (I know, sorry.)
ALSO! I have some news and a request for you. I am starting a newsletter for JUST for all of my bloggy friends. I’m planning on starting to send out my monthly income reports (!!!) there as well as tips and links to any new blogging related posts in this newsletter! If you’re interested in reading about my income reports and how I’m turning this space into a business, I would love for you to sign up here! I’m really passionate about writing about blogging and helping my fellow bloggers, but I don’t want this space to become ONLY about blogging, so this is my ultimate compromise!
Lastly, if you have any topics you would like me to talk about here on the blog or in my newsletter, let me know! You can leave it in the comments or email me at [email protected]!
If you enjoyed this post, check out my blogging tips page as well as these posts!