Looking to get more traffic to your blog? Read on to learn the only thing you need to know to unlock Pinterest traffic to your blog.
You guys, last month a post of mine went viral. Or, at least, semi-viral. While small potatoes to some, last month this post got over 5,000 pageviews in a single day. It was insane. I literally kept checking my Google Analytics in shock, watching that day’s pageviews climb and climb.
Granted, just a few days later it was back to normal more or less, though that post is still getting increased traffic. But that one post showed me the power of just one platform: Pinterest.
You see, all of that traffic came from one person pinning that post. One large account pinned my post and then it blew up. It really reminded me of the power Pinterest holds for bloggers. It is currently my biggest traffic source at 60% and it’s constantly growing as I tweak my pinning strategy.
Back in May, I wrote a post about why my blog is growing, and the majority of the comments and questions were regarding Pinterest. And to be honest, I owe all of my Pinterest success to one thing.
In January I decided to get serious about my blog. I was going all in – I saw the potential in blogging, had the passion, and knew I just needed to put in the work. My big issue was as hard as I tried, I couldn’t get past 5,000 pageviews a month. Being the stubborn woman I am, I refused to spend money and invest in any of the courses, books, or services that are often raved about in the blogging community. I could do it myself using trial and error and Google, right? Wrong. Well, kind of wrong – if I had unlimited time day in and day out, I could probably devote every moment of my life to this space and figure it out myself. But why reinvent the wheel?
The Key to Unlocking Insane Pinterest Traffic
On January 21 I signed up for Tailwind after reading about it all over. I had never invested time or energy into Pinterest other than making subpar ‘hero’ images for posts and occasionally remembering to post them. One time. On one board. So I committed to Tailwind for a month, not fully confident it would win me over.
See that there? The first full week I had Tailwind, my pageviews per week jumped up by almost 1000. In just 1 week I saw a 60% increase in my traffic. To give you an even better idea, if you compare the last full week I have recorded without Tailwind to the same exact week of July, there is a 1684.375% increase. Let’s just sit here and bask in that. While all of my other traffic sources have also increased (social, referral, search, etc) none of them have had such an insane jump – and that wasn’t even the same week as the viral pin! (PS that second jump is when I started to clean up my boards – post coming soon!)
So what is Tailwind?
In case you are unaware, Tailwind is a scheduling service for Pinterest. Using a browser extension, you are able to log on to Pinterest (or schedule direct from a web page) and instead of pinning things in real time, you can schedule pins to any of your boards and group boards to go live at strategic times throughout the day.
Why use a scheduler?
There are a lot of reasons people choose to use pin schedulers, but the primary reason is to save time. Pinterest is a social media channel – they would like you to spend as much time as possible using them, so they frown upon your pinning all of your content for the day in one quick burst and prefer a steady stream of pinning. With a scheduler, you can disperse your content evenly throughout the day without having to be chained to Pinterest.
Another reason is that you can choose your content that will be pinned well ahead of time. Spend one hour at the beginning of the week curating the content for your boards (both yours and others’ content) and you don’t even have to check in on your account for the rest of the week. This could save you hours of time.
Why choose Tailwind?
With so many different Pinterest schedulers out there recommended by bloggers, it can be hard to decide which to use. When making your decision, think about this – unlike BoardBooster or ViralWoot, Tailwind is an official Pinterest Marketing Development partner, meaning the platform is approved and endorsed by Pinterest. There is a lot of talk about other schedulers like BoardBooster being ‘dinged’ by Pinterest and content being shown less often. While I obviously can’t confirm that, I can say that for about 2 weeks I tried it out myself and my traffic plummetted. It very well could have been because I hadn’t gotten used to the different platform or whatever, but it wasn’t worth it to me.
Who should be using it?
YOU. You are clearly someone who is looking to increase their internet traffic. You can either keep hustling non.stop.all.day. until you get okay results, or you can focus on what you REALLY love – hopefully content creation! – and cut back on your hands on time promoting.
Like I said, I fought using a Pinterest scheduler tooth and nail because I didn’t want to spend the money, but I am 100% certain I’ve made my small investment back already.
How should you be using it?
Stay tuned, my friends! I have a few different fun posts coming up aimed at helping you decrease your promotion time and increase your reach on Pinterest. But for now, just get using it. Add pins to your queue, start collecting the data it provides you, and start getting your content out there. You can test it out with a FREE TRIAL so there is really NO reason that you shouldn’t be using it right this second.
I do want to say – while the links above ARE affiliate links, meaning if you purchase through them I will make a small commission though you will see no change in the price on your end, I 100% stand by everything in this post. So much so that if for whatever reason affiliate programs weird you out (I get it) here is a link that is not linked to me what so ever. I really do, at the heart of everything, want to help out anyone who loves blogging. Though I would obviously very much appreciate it if you used my affiliate links (any of the links above or here) here is a non-affiliate link. (or type in tailwindapp.com) Tailwind
Okay so tell me – do you use Tailwind? Maybe you’ve been thinking about it but haven’t committed? Do you have any specific topics you’d like me to cover in the future? Let me know in the comments!
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