Hello, friends! Happy Thursday! How is your week going so far? Mine’s been pretty low-key, which is nice.
So let’s talk about today’s Thinking Out Loud post. This is not the post I had planned for today. I actually wrote an entire post, and when I got to the conclusion I realized it wasn’t authentic to my life right now. It was a good topic, rated well in a keyword planner, and was a topic that I’d been contemplating for a while, but since it didn’t fit with me at this exact time, I saved it as a draft to post at some other random date. I felt really icky about posting content that would have been more for numbers than to provide readers with a genuine thought or look into my life.
(Side note: I actually had ANOTHER post that I was going to write just now to replace the first post, but then this topic just started to come from my brain, so it’s what you’re getting. Blogging authentically, people. Just go with it.)
I’ve been thinking about this a lot lately. As I start to really focus on growing my blog, I’m learning a lot about what works, about what makes me happy, and what readers enjoy. I’ve already learned so much since January (when I really started to hustle and set goals for the year) about SEO, social media, layouts, and analytics and I’ve seen so much growth in a short time from all of this. But I have to say, the number one lesson I’ve learned so far is that blogging authentically is worth more in the than all of the expensive how-to books, courses, and videos combined.
When I first started this blog (after I first started it, and then abandoned it) I thought I wanted it to be about living an active lifestyle as a mom. Those are the kind of blogs I read, the ones I’ve always read because they interest me and hold my attention. And while, yes, I do value that and I hope to raise my boys in an active household, I quickly learned that it is not my passion. It’s not authentic to my life. Writing about that felt unnatural, forced, and draining. And then when I got pregnant again and the teeniest bit of physical exertion sent me to the bathroom dry heaving, it was almost a relief.
Eventually, I started writing posts that spoke to me. Some of my favorite posts have been about being a mom and the struggles that come with it. I randomly decided to do a post on a new hobby of mine, and it’s become my most popular post in the month of January and February (and it was written end of January!). Before, I would have hesitated to post it because arts and crafts didn’t go with the brand I wanted to fit into. Neither did cleaning tips, but the one’s I’ve shared recently have gotten a lot of traffic and love.
Weirdly enough, the post that gets the most Google searches is a super random on I posted forever ago about how to take apart and clean the high chair we have. It was one of those random posts I did just because I couldn’t find one online, so I thought it would be helpful to someone else. There was no other motive, I didn’t over think what I thought people would like, or what would do well. I just posted it and genuinely forgot about it. But because I was blogging authentically, I was helping people by finding a solution for them. And since I’ve realized this and started blogging from my heart and about things I enjoy, my blog has flourished.
So I guess what I’m trying to say, is that blogging authentically is so incredibly important. Trying to fit your blog into a hole that it isn’t meant to fit into is a waste of your time and a waste of your readers time. The sooner a blogger learns this lesson, the sooner they will see growth, connections, and conversation on their site.
What are some blogging lessons that took you a while to learn? Any advice to pass on? Leave it in the comments!